from 01.09.2016 to 31.10.2018 Bataysk, Russian Federation
Donskoy gosudarstvennyy tehnicheskiy universitet (Ekonomicheskaya bezopasnost' uchet i pravo, Docent)
Rostov-na-Donu, Rostov-on-Don, Russian Federation
CSCSTI 82.05
CSCSTI 82.17
CSCSTI 82.33
Russian Classification of Professions by Education 38.05.01
Russian Classification of Professions by Education 38.04.02
Russian Classification of Professions by Education 38.04.03
Russian Library and Bibliographic Classification 652
Russian Library and Bibliographic Classification 6524
Russian Library and Bibliographic Classification 6527
Russian Trade and Bibliographic Classification 78
Russian Trade and Bibliographic Classification 7806
Russian Trade and Bibliographic Classification 7851
Russian Trade and Bibliographic Classification 7852
The article gives the concept of internal marketing of personnel, as well as the notion of loyalty. The stages of development of the concept of internal marketing are considered. The essence of each stage of the concept is revealed directly in the course of work with the staff, that is, the aspects that are characteristic for employees during each stage are shown, showing the degree of staff loyalty to the organization.
Keywords: internal marketing, loyalty of personnel, management, human resource management, competitiveness.
1. Govorova N.A. Marketing of personnel: The textbook for a specialist programme and a magistracy. Publishing house - Knorus, 2017. - 157 pages.
2. Zhuravlev P.V. Human resource management: Educational literature. Publishing house - "M - Finstatinform", 2017. - 374 pages.
3. Konoreva K.V. "Marketing of personnel as main instrument of involvement of highly qualified personnel": Article. Scientific magazine "Diskurs", 2017.
4. Mamontova E.V. "History of development of marketing of personnel"//New science: problems and prospects, 2016.
5. Melnikov I. is a personnel officer: development of the concept of marketing of personnel. Publishing house - "Infra-M", 2016. - 85 pages.
6. Patlasov O.Yu. Marketing of personnel: textbook. Publishing and trade corporation "Dashkov and Co", 2016.
7. Shapiro S.A., Samrailova E.K., Govorova N.A. Marketing of personnel: Manual. Publishing house - Knorus, 2018. - 114 pages.
