student from 01.09.2016 to 31.10.2018
Bataysk, Russian Federation
employee
Donskoy gosudarstvennyy tehnicheskiy universitet (Ekonomicheskaya bezopasnost' uchet i pravo, Docent)
employee
Rostov-na-Donu, Rostov-on-Don, Russian Federation
GRNTI 82.05 Теория и методология управления
GRNTI 82.17 Социальное управление
GRNTI 82.33 Стратегический менеджмент. Стратегическое планирование
OKSO 38.05.01 Экономическая безопасность
OKSO 38.04.02 Менеджмент
OKSO 38.04.03 Управление персоналом
BBK 652 Специальные и отраслевые экономики. Экономика межотраслевых комплексов
BBK 6524 Экономика труда
BBK 6527 Страхование. Социальное страхование. Социальное обеспечение. Социальная помощь
TBK 78 Управление (менеджмент)
TBK 7806 Самоменеджмент. Тайм-менеджмент. Управление карьерой
TBK 7851 Основы управления персоналом
TBK 7852 Тренинги и обучение персонала. Оценка персонала
The article gives the concept of internal marketing of personnel, as well as the notion of loyalty. The stages of development of the concept of internal marketing are considered. The essence of each stage of the concept is revealed directly in the course of work with the staff, that is, the aspects that are characteristic for employees during each stage are shown, showing the degree of staff loyalty to the organization.
Keywords: internal marketing, loyalty of personnel, management, human resource management, competitiveness.
1. Govorova N.A. Marketing of personnel: The textbook for a specialist programme and a magistracy. Publishing house - Knorus, 2017. - 157 pages.
2. Zhuravlev P.V. Human resource management: Educational literature. Publishing house - "M - Finstatinform", 2017. - 374 pages.
3. Konoreva K.V. "Marketing of personnel as main instrument of involvement of highly qualified personnel": Article. Scientific magazine "Diskurs", 2017.
4. Mamontova E.V. "History of development of marketing of personnel"//New science: problems and prospects, 2016.
5. Melnikov I. is a personnel officer: development of the concept of marketing of personnel. Publishing house - "Infra-M", 2016. - 85 pages.
6. Patlasov O.Yu. Marketing of personnel: textbook. Publishing and trade corporation "Dashkov and Co", 2016.
7. Shapiro S.A., Samrailova E.K., Govorova N.A. Marketing of personnel: Manual. Publishing house - Knorus, 2018. - 114 pages.