THE COMPETITIVENESS STRATEGY OF THE ENTERPRISE AS THE MAIN FACTOR IN IT’S DEVELOPMENT IN THE FOREIGN MARKET AND SOURCES OF IT’S BUILDING.

Shumilina Vera; Kozhemyakina Yulia; Tang Zhen

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THE COMPETITIVENESS STRATEGY OF THE ENTERPRISE AS THE MAIN FACTOR IN IT’S DEVELOPMENT IN THE FOREIGN MARKET AND SOURCES OF IT’S BUILDING.

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THE COMPETITIVENESS STRATEGY OF THE ENTERPRISE AS THE MAIN FACTOR IN IT’S DEVELOPMENT IN THE FOREIGN MARKET AND SOURCES OF IT’S BUILDING.

Section: PROBLEMS OF ECONOMY AND ECONOMIC SECURITY IN THE RUSSIAN FEDERATION UNDER DIGITALIZATION

Proceedings: ECONOMIC SECURITY, ACCOUNT AND RIGHT IN THE RUSSIAN FEDERATION: REALITIES AND PROSPECTS VOL.3

VAC 08.00.00 Экономика UDK 33 Экономика. Экономические науки GRNTI 06.81 Экономика и организация предприятия. Управление предприятием GRNTI 06.52 Экономическое развитие и рост. Прогнозир-ние и планирование экономики. Экономич. циклы и кризисы OKSO 38.06.01 Экономика OKSO 38.07.02 Экономическая бехопасность BBK 6529 Экономика предприятия (фирмы) BBK 65 Экономика. Экономические науки TBK 7714 Микроэкономика TBK 7717 Экономика предприятия (фирмы) TBK 77 Экономика. Бухгалтерский учет. Финансы BISAC BUS000000 General

Shumilina Vera ¹

Kozhemyakina Yulia ²

Tang Zhen ³

Author and publication information

Authors:

1. Don State Technical University (Economic security, account and right, Associate professor)
Rostov-na-Donu, Rostov-on-Don, Russian Federation

2. Don state technical university (Economic security, accounting and law, magistrant)
st. Romanovskaya, Rostov-on-Don, Russian Federation

3. DSTU (Economic security, account and right)
Rostov-na-Donu, Rostov-on-Don, Russian Federation

Type:

Сonference article

Published:

06.12.2019

Subject area:

VAC 08.00.00 Экономика
UDK 33 Экономика. Экономические науки
GRNTI 06.81 Экономика и организация предприятия. Управление предприятием
GRNTI 06.52 Экономическое развитие и рост. Прогнозир-ние и планирование экономики. Экономич. циклы и кризисы
OKSO 38.06.01 Экономика
OKSO 38.07.02 Экономическая бехопасность
BBK 6529 Экономика предприятия (фирмы)
BBK 65 Экономика. Экономические науки
TBK 7714 Микроэкономика
TBK 7717 Экономика предприятия (фирмы)
TBK 77 Экономика. Бухгалтерский учет. Финансы
BISAC BUS000000 General

Language:

Russian

Keywords:

competitiveness, enterprise competitive strategy, SWOT analysis

Abstract and keywords

Abstract (English):
The article provides information on the possible strategies of enterprise competitiveness during entering the foreign market, their features, advantages are also considered. External and internal factors influencing the choice of a specific competitive strategy, as well as information sources used in this case are also indicated.

Keywords:
competitiveness, enterprise competitive strategy, SWOT analysis

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References

1. Bondar, Yu. A. Features of an assessment of a company's development strategy / Yu.A. Cooper // News of FEFU. - 2014. - No. 1.

2. Ivashov, E.V. Competitor: friend or foe? How can a competitor prove to be useful / E.V. Ivashov // Sales management. - 2014. - No. 11.

3. Competition and competitiveness: a training manual / A. G. Mokronosov, I. N. Mavrina. - Yekaterinburg: Publishing House of the Ural University, 2014.

4. Luzin A. A. approaches to the formation of a competitive enterprise strategy // Youth Scientific Forum: Social and Economic Sciences: Sat. Art. By mat. XVII int. Stud. Scientific Pract. Conf. - 2017. - No. 7 (47).

5. Matyushevskaya SV. Development of an effective enterprise development strategy using a weighted matrix // Economics. - 2014. - No. 1.

6. Sysoeva E. Typology of competitive strategies of the enterprise // Entrepreneurship. - 2011. - No. 2.

7. Formation of a strategy as a factor in increasing the competitiveness of an enterprise / T. A. Shihabakhov [et al.] // Ekon. Sciences. - 2012. - No. 1 (86).

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