g. Rostova-na-Donu, Russian Federation
CSCSTI 06.52
Russian Trade and Bibliographic Classification 77
Russian Trade and Bibliographic Classification 7713
Russian Trade and Bibliographic Classification 7714
Russian Trade and Bibliographic Classification 7717
Russian Trade and Bibliographic Classification 7726
Russian Trade and Bibliographic Classification 777
BISAC BUS000000 General
The article considers the necessity of using econometric research methods in the analysis and forecasting of economic processes and phenomena. A concrete example of managerial decision making examined in the given article is based on the assumption of an econometric model and it’s ability to analyze the effectiveness of applying different types of advertising on the company's activities
econometrics, Economics, econometric analysis, forecasting, correlation parameter, multiple regression equation, management decision
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